Ddddddefinitions

Definition TIME!

Grid: The grid is a modernist structure and uses numbers (preferred by the likes of Bauhaus) to identify the different cuts.

Designers use grid to eliminate the confusion caused by different naming systems such as thin, black, heavy and so on. It makes type selection easier and simpler.

Modular Grid: A Modular grid has an equal amount of columns and rows. Each modular can hold type or a graphic. The type or graphic can occupy more than one modular, therefore creating infinite possibilities.

Margins: The blank space surrounding the text borders of the page.

Columns: Vertical arrangements on a page of horizontal lines of type and are usually typographically justified, size is dependent on modules.

Grid Modules: are considered to be standardized units or sections for easy construction or flexible arrangement.

Flowlines: The invisible lines that the viewer follows when scanning the text or layout.

Gutter: The space inbetween the pages of a book where it is bound, and also the extra space inbetween modules.

Heirarchy: Bringing attention the most important items of page by utilizing size, color, shape or scale.

Type Family: A number of separate fonts seen as distinct but related. As a general but not universal rule, those variants that share a common width and proportion are seen as a part of the same face, whereas trelated forms of differing width are more likely to be described as different faces within the same type family.

Type Style: Are the different styles of type that can be used that come from different type families.

ugh, that took FOREVER